Overview

Logitech’s Recycled Plastics Program set out to reduce environmental impact without compromising design or performance. After years of innovation, the team developed high-quality recycled resins in a wide range of colours and finishes. My role was to create a distinctive look and digital campaign to tell this story — celebrating recycled materials as both sustainable and beautiful.

Challenge

Recycled plastics were often seen as dull, low-quality, and limited in colour. Logitech needed to change this perception and show that sustainability and style could coexist.

Solution

Working with the Creative Director at Salterbaxter, we developed the Next Life Plastics name, visual identity, and campaign. The design language uses vibrant colours, 3D plastic textures, and dynamic arrow motifs to symbolise renewal and choice. We brought the story to life through a bold social media campaign showcasing the full spectrum of colours, finishes, and designs available in Logitech’s products.

Outcome

The launch redefined perceptions of recycled materials, positioning Logitech as a leader in sustainable design innovation. The campaign inspired audiences and proved that recycled plastics can be as premium, colourful, and high-performing as virgin materials.