Overview

Triumph, a pioneer in lingerie since 1886, wanted a visual identity to bring its sustainability vision to life: lingerie that fits within a circular planet and society. The goal was to translate this strategy into a clear and engaing design system, whilst retaining the elegance associated with the triumph brand.  

Challenge 

Lingerie is often seen as traditional, with little focus on sustainability. Our challenge was to change this perception and show how Triumph’s initiatives make lingerie fit both a circular planet and a healthier, more confident society, while staying true to their legacy of comfort.

Solution 

I developed the “Fit the Future” identity through custom iconography and graphic shapes, which communicate each pillar of the sustainability framework. These were combined with striking and stylised nature shots to tell the story of lingerie fitting comfortably with the planet and society. 

I also created story boards and style frames for a launch film, that communicated the new strategy to internal stakeholders. 

Outcome 

The result is a visual identity that brings Triumph’s sustainability story to life. Internally, it inspired teams; externally, it gives the brand a clear, distinctive way to communicate innovation, comfort, and conscious design.