Overview 

Royal Padel is an upcoming exclusive padel club in Austin, Texas, designed to be more than a sports facility — a place to play, unwind, and connect with like-minded individuals. With ambitions to attract investors and secure premium locations, the founders needed a visual identity that would bring their concept to life and inspire confidence in their vision.

The Challenge

At the concept stage, Royal Padel needed a look and feel that reflected sophistication and exclusivity, supported by a design system that would instill confidence in potential investors and a brand story that captured the club’s spirit of community, wellbeing, and connection. With no physical venue yet, the design became the storytelling tool — visualising an exclusive, high-end club still in its planning stage.

The Solution

I created a refined monogram logo that balances luxury and restraint — bold yet elegant, giving a clear picture of the vision to come.

A clean, confident visual language featuring slick imagery, a contemporary san serif typeface, and a muted colour palette helped convey exclusivity and calm sophistication.

To demonstrate the brand’s potential, I applied the identity across digital, animation, and merchandise — helping investors imagine the club experience and generate early excitement.

Outcome

The final deliverables gave Royal Padel a credible and aspirational foundation for investment pitches and partnership discussions.

It captured the essence of what’s to come — a destination that blends sport, wellness, and social connection under one sophisticated brand.